6 Ways to Promote Yourself As a Musical Expert and Gain Publicity

By
Colin Forrester

Are you
struggling to get noticed despite your musical talents? Do you find yourself
pushing business cards to everyone you meet but not getting any calls or
serious enquiries either online or by phone? Maybe you’ve tried to network and
found that whoever you were dealing with really didn’t care all that much about
what you had to offer. Well here are some tips which when combined, together should
get you more continued exposure and serious interest.

Tip 1. Newsletters

You may
already have a newsletter in an online or offline format, and it’s probably a
great tool for marketing to your customers or fans (if

you are a performer).
They might appreciate news about products or services, offer discounts and
provide value-added content that keeps people interested. If you’re using the
direct marketing route, here are some tips to make your newsletters more
appealing and effective: Use bold, eye catching headlines. The ones below are
examples I made up on the spot so brainstorm for others which grab the reader’s
attention immediately:

“Learn the latest methods here
for improving your guitar/piano/drumming technique”
“Do you know the way for
getting more gigs?”
“Revealed – 5 tips to help you
get your foot in the door in the music industry” 

2. Speak the
reader’s language. Imagine you were dealing in person with your customers and
write in a way they think and can relate to. Make it conversational rather than
formal or centred on you.
3. When
using a call to action (usually towards the end of your newsletter and tied to
a special offer), state the facts and focus on the benefits the customer will
get when they buy your product/service. Keep it simple and leave the reader in
no doubt what they need to do next.

Tip 2. Press

The lessons
and skills you’ve acquired over the course of building your reputation as a
musician and/or teacher have immense value to not only your audience and
clients but the wider community you operate in. The press always need experts
in a particular area they can turn to when writing about a topic like music.
But journalists are pulling their hair out trying to fill their newspaper,
magazine, radio or TV shows with useful, entertaining information. If you can
show them how to do that, you’re virtually guaranteed some coverage. So, how do
you meet their needs? Think about it like this: all of these journalists are
under pressure from their editors to find stories that are of interest to the
readers/listeners/viewers. Think of topics that will appeal to your readers,
major issues that are talking points and give your viewpoint in a way that
positions you as an expert and problem solver. You can then target magazines,
papers and other media with your solution to a major talking point. Think of
major (and current) issues in music e.g. school music education, teaching
methods, the state of the music industry etc.
Online pr
sites like pr.com, pressreleasepoint,  prlog.org, free-press-release.com
and 1888pressrelease are also great places to publicise yourself and these can
be linked in with your other activities.

Tip 3. Books/E-books

Becoming an
author is seen as respectable as you are putting all your hours of knowledge
into print/online format for the benefit of readers. You could write about
learning your particular instrument, or getting into the music industry. To get
started I would recommend downloading Express Scribe http://www.nch.com.au/scribe/index.html
which allow audio recordings you make to be transcribed into a text format.
Also look at articles in your industry and see how you could better that
incorporating your opinions and beliefs to create something of value to
readers.

Tip 4. Webinars

Webinars
are seminars taught on the web, hence the term. Webinars can also be one way to
sell yourself as a performer (streaming live gigs/concerts online) or your
teaching expertise. By holding a webinar, you can potentially charge people to
watch you perform or talk about and demonstrate your instrument. Because you’re
offering people access directly to you (the expert), webinars are worth the
money charge. Software like WebEx can allow you to stream presentations, audio
and video to up to 3,000 participants. You can take questions from your
audience in real-time and the platform offers built-in ecommerce, so you can
charge for access.

Tip 5. Article marketing and Social Media
Online
article sites and Social Media Places like Ezine articles, Article base,
Pubarticles and Hubpages allow you to display your knowledge in an area as well
as link to your site. The best way to maximise the effectiveness of each
article you submit is to use keywords that people are searching for. You can do
this using Google keywords search. So if you teach guitar, you can enter
“guitar tuition” into the search box and review the results to see if there are
more specific searches that include other keywords you can use in your article.
The key is to use these keywords in the headline of your article and sparingly
within the article itself as you don’t want to be guilty of overusing keywords
(otherwise known as ‘keyword stuffing’).
Social
media such as facebook is great, especially if you have a page about your
business there. You can write and post articles on the discussion section and
the more you do, the more Google recognises that you’re adding new content
regularly meaning your page gets ranked higher, moving up the search pages.
Myspace and other social networking sites allow users to post blogs with a link
back to your website.

Tip 6. Linkedin

Yes Linkedin, the favourite of white collar workers, multinationals and technologists. There is however, a place here for musicians and creative types. Below are a few ways to navigate the network:

·       Use a keyword strategy so that
others find you by name, skills and any other words that appear on your
profile.
For example, if you were looking to get work as a
dj/music producer, first consider what words would someone search to find you. It is worth using music networking sites and job adverts as ideas for what words to include.
·       
Join a music related forum and
answer questions.
This is easy enough when you use the search
facility at the top and enter words relevant to music. Also, post links to
relevant news that adds to certain debates or backs up  your answer to a question.
·       
Get recommendations from people
you have worked with . 
The simple fact that someone is willing to act as a
reference is a major plus to those you are looking to work for/do business
with.

So go out
and promote your knowledge if you believe it helps others. Your audience will
thank you for it.

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